by Jake Jacobs
10 August 2010

This is a history.
It isn't the sort of history you remember from your school days, which read something like this:
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Article text Copyright © 1999-2012 Jake Jacobs and GammonVillage Inc.
Since writing this the Beer Wars have escalated. A Dutch brewery, 't Keoschip, created Oblix. With a 45% alcohol content switching to proof is better: it is a 90-proof beer.
BrewDog retaliated by offering The End Of History, 110-proof, and packed in a dead animal. You read that right; the twelve limited edition bottles were stuffed into road kill that had been worked on by a taxidermist in Doncaster. The bottles sold for 500 pounds, and so everyone was outraged: alcohol treatment centers, animal rights groups, and consumers.
Not to be outdone, the Dutch are offering Start the Future, which is 120-proof, or 50% stronger than most whiskey. I found a web site in a language I guessed, clever fellow that I am, was Dutch. I called the telephone number: "Do you speak English?' "Yah, a bit." It turned out to be the brewmaster, Jan Nijboer himslef. A couple of bottles of Start the Future are Singapore bound.
For research purposes, of course.
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